|
Internet Marketing: Strategy, Implementation and Practice
FT Prentice Hall (
November, 2002 )
Book |
| Our
Price |
: |
£
36.99 |
|
|
|
|
|
|
| Prices
subject to change. |
usually dispatched within 24 hours. |
| |
|
| |
|
Internet Marketing  |
|
Both a fantastic reference guide and a good read! Each section is broken down into managable chunks and it offers a simple explanation to the fundamentals of internet marketing. The useful website reference at the end of each section is a constant supporting resource for me and I would not hesitate to recommend this book to anyone interested in getting their business online. Absolutely brilliant.
|
|
Un libro muy útil, riguroso, y altamente recomendable. |
La obra aporta una visión amplia y en profundidad de las implicaciones de Internet en la disciplina de marketing.Tiene la ventaja de aunar aportaciones académicas, procedentes de los autores e investigadores más relevantes en el área, y contenidos útiles para la definición de estrategias en la práctica del marketing en Internet. Muy recomendable, tanto para estudiantes, como para profesionales.
|
A good foundation book  |
|
A great book for anyone wanting basic knowledge of how to start an online buisness. Id say its definetly geared more towards online stores than selling skills online. None the less a good book for beginners, if you dont mind hearing the word Yahoo! advertised on everyother page.
|
|
